Track online mentions, analyze brand sentiment, and monitor competitors using AI-driven social media insights for businesses.

What is Brand24 and How Does It Works

Brand24 is an AI-powered social media monitoring tool that helps businesses track brand mentions, analyze customer sentiment, and stay ahead of competitors. By scanning the internet, including social media, news sites, blogs, and forums, it provides real-time insights into what people are saying about a brand.  

Designed for businesses, marketers, and agencies, Brand24 enables users to measure brand reputation, detect influencers, and identify trends to refine their online presence. The tool’s AI-driven sentiment analysis helps businesses respond to feedback proactively, helping build a stronger brand image and customer relationships.  

With automated reporting, user-friendly dashboards, and competitor analysis, Brand24 simplifies media monitoring. It gives brands the power to track campaign performance, prevent crises, and engage with audiences effectively. Whether monitoring public perception or researching market trends, Brand24 is a valuable asset for businesses looking for AI-powered brand insights.

Score Overview

• Ease of Use – 9.00  
Brand24 has an intuitive dashboard and user-friendly setup, making brand monitoring accessible even for beginners.  

• Performance – 9.00  
Delivers real-time brand mention tracking with accurate sentiment analysis and trend insights.  

• Features – 9.00  
Comprehensive social listening, competitor comparison, AI-driven sentiment analysis, and automated reporting.  

• Value for Money – 8.50  
Offers valuable insights for businesses, but higher-tier pricing may be costly for smaller companies.  

• Support Quality – 9.50  
Excellent customer support with tutorials, live chat, and dedicated assistance for users.

Pricing and Access

• Free Trial: Available for 14 days  
• Paid Plans: Individual ($119/month), Team ($159/month), Pro ($239/month), Enterprise ($399/month)  
• Usage Limitations: Pricing tiers differ by keyword tracking, mentions, and reporting access  
• Enterprise Solutions: Offers customizable packages for large businesses  
• Educational/Special Discounts: Occasionally available for eligible businesses

Use Cases and Features

• Primary Applications: Brand monitoring, competitor analysis, crisis management  
• Industry-Specific Uses: Marketing agencies, e-commerce, public relations, corporate brands  
• Key Features List: Sentiment analysis, social mention tracking, automated reports, influencer discovery  
• Unique Capabilities: AI-driven sentiment categorization, automated alerts, real-time media monitoring  
• Sample Applications: Monitoring customer comments, analyzing brand perception, tracking campaign impact

Technical Specification

• Supported Platforms: Web-based, iOS, Android  
• API Availability: Yes, for automation and integration  
• Integration Options: Slack, Zapier, Microsoft Teams, Google Data Studio  
• Storage Limits: Depends on the selected plan  
• Export Capabilities: PDF, XLS, and CSV report exports  
• Supported File Types: Text-based social mentions and reports  
• Language Support: Multiple languages for social listening

Privacy and Security

• Data Handling Policies: Secure user data management with privacy controls  
• Compliance Certifications: GDPR-compliant for EU data processing  
• Geographic Restrictions: Available worldwide with region-specific limitations  
• Security Measures: End-to-end data encryption and restricted access controls  
• Data Ownership Details: Users retain rights over their monitored data

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Frequently Asked Questions

How can I get started with Brand24 as a beginner?
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How does Brand24 work, and what kind of AI does it use?
Can Brand24 integrate with other tools like Slack?
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